Intensity, and why your eyes lie
Your eyes are very good at adapting, and that's the problem. As you move from room to room they adjust so well to different light levels that they make you a poor judge of how much light a spot gets (UF/IFAS Gardening Solutions, n.d.). Some of that adjustment is your pupil, which can change the light entering your eye only about sixteenfold (Mathôt, 2018). The retina adapts too: in bright light, its light-sensing rods and cones become less sensitive (Mathôt, 2018). The University of Florida's houseplant guide gives an everyday example: a desk by a window may get ten times more light than a workspace across the hall, and after a couple of minutes both can look like "bright, indirect light" (UF/IFAS Gardening Solutions, n.d.).
A plant can't make a dim spot brighter. Over weeks, a plant growing in low light builds relatively more leaf area to catch what light there is (Poorter et al., 2019), but its photosynthesis still rises and falls with the light that actually arrives (Pons & Poorter, 2014).
Some rough numbers show the gap. Direct sun outdoors peaks at about 10,000 foot-candles (about 108,000 lux) (University of Maryland Extension, 2023). Right in front of an unshaded, sunny south or southwest window, light can top 1,000 foot-candles (about 10,800 lux) (UF/IFAS Gardening Solutions, n.d.). A few feet back from the glass, it can fall to about 100 foot-candles (about 1,100 lux) (DelPrince, 2021). Your eye barely registers that change. For the plant, it's a tenfold cut in its income.
How fast light drops with distance
Indoor light drops as you move away from the window, and near a typical window it can drop steeply. Mississippi State's extension guide describes light falling from about 1,000 to 100 foot-candles in only a few feet, and says plants are hard to grow in dim spots 8 to 10 feet or more from a window (DelPrince, 2021). How steep the drop is depends on the window. In a study that mapped the light in a room with a very large window, about 21 by 10 feet (6.5 by 3 meters), the light fell off gradually as the sensor moved away from it (Oh et al., 2025).
Either way, the closer a plant is to the glass, the more light it gets (DelPrince, 2021). So our rule when in doubt is to move it closer, keeping the leaves off the glass when it's freezing outside (DelPrince, 2021). "Near a window" and "in the same room as a window" can be very different places for a plant.

Fig. 4. Light drops as you move into the room. A few feet back from the glass, a plant can get a small fraction of the light at the sill, and your eyes barely notice. The bars are illustrative, not measurements. Distance from the window is the easiest lever you have.
Strengthen your understanding
Try these in your head first, then open to see.